The best racers from across the globe were drawn to the unique hospitality at the TAG Heuer Drivers Club at Goodwood during the Festival of Speed from 26th-29th June 2014.
TAG Heuer Ambassadors and Friends of the Brand, Jenson Button, Sebastien Loeb, David Coulthard, Bruno Senna, Emerson Fittipaldi and Damon Hill gathered to the delight of fans who made the most of the rare opportunity for a chat, autograph and memorable photo moment. Lewis Hamilton, Kimi Raikkonen, Richard Petty (winner of 7 NASCAR Cup Championships and 200 races), Emanuele Pirro, Sir Stirling Moss, Jochen Mass and Jean Todt also enjoyed the TAG Heuer Drivers Club hospitality.
Motor racing aficionados like Jay Kay, Chris Evans, James Martin, Charley Boorman, Jake Humphrey, Nick Mason were also spotted enjoying the TAG Heuer experience alongside the greatest of Motorsport.
The TAG Heuer Drivers’ Club Pass was worn as a badge of honour by invited guests. Designed by Christoph Behling and in the shape of a Heuer stopwatch – a symbol of TAG Heuer’s long and unrivalled racing heritage - it is set to become one of the most sought after memorabilia from the Festival of Speed (1,500 numbered badges produced).
Over 4 days the TAG Heuer Team hosted key Journalists, top Trade and Retail guests (as well as our colleagues from Spain with their guests). The culinary highlight was a bespoke dinner cooked by Jason Atherton (michelin-star chef) at the Carrera Room inside the Drivers Club in the presence of Stephane Linder, Lord March (owner of the Goodwood Estate) and Alejandro Agag (Formula E CEO).