Last night TAG Heuer held its highly anticipated Grand Prix Event at the Melbourne Flagship boutique with a special guest appearance by TAG Heuer Ambassador and Formula 1 champion, Jenson Button.

Jenson Button at TAG Heuer Event in Melbourne

Button headlined the star-studded guest list of high profile Australian identities, which included former Miss Universe and television personality Rachel Finch, racing royalty Kate Waterhouse, model and actress Megan Gale, model and television personality Pia Miller, leading landscape designer and television personality Jamie Durie, model and MTV VJ Kate Peck, television personality Lauren Phillips, Nine times Olympic medallist, swimmer Leisel Jones, and television personality James Brayshaw.

Jenson Button and Jean-Christophe Babin
TAG Heuer President and CEO, Jean-Christophe Babin hosted the annual Grand Prix Event, which also celebrated ‘50 years of Carrera’ – a salute to the classic motor-racing inspired Chronograph, first launched in 1963, that captures the spirit of the brand.

Jean-Christophe Babin in a McLaren 12C Spider

Arriving in true Formula 1 fashion, Button pulled up in a sleek McLaren 12C Spider and was welcomed by Tag Heuer ‘60s inspired grid girls. Once on stage former Miss Universe Rachel Finch presented the charming F1 champion driver with an all Australian ‘summer pack’ including TAG Heuer sunglasses, a beach towel, sun cream and a pair of traditional Australian swimwear – the Speedo ‘budgie smugglers!’