The community of vintage Heuer enthusiasts is a great place to be right now. Over the past two years, the community has celebrated Heuer’s 150th anniversary, high profile auctions, the publication of books, blogs and websites, and even the discovery of new models. Prices for the old Heuers have been strong, even through the depths of the global recession, with vibrant public and private markets.
While there are other brands and communities that may have enjoyed similar success, a review of the factors that have fueled the uptick in the vintage Heuer community illustrates the drivers that support any community of collectors. As individual collectors select their brands, and as communities utilize social media and social events to share experiences, it is instructive to explore the phenomenon of collecting vintage Heuers in the year 2012.
Read the full article Vintage Heuers in 2012 on OntheDash