Brand Ambassador Shah Rukh Khan unveils the TAG Heuer Link Lady Collection and honors Indian women pioneers

TAG Heuer celebrated yesterday ‘une nuit d’élégance’ (a night of elegance) at the Leela Palace Hotel, New Delhi.

President & CEO TAG Heuer Jean Christophe Babin and Shah Rukh Khan with TAG Heuer Link Ladies - Sara Pilot, Pia Singh, Ritu

Celebrating women of substance, the evening was inspired by the quintessential beauty, Cameron Diaz. TAG Heuer’s brand ambassador since 2012, she is known for her generosity and philanthropic endeavors towards the UN Women’s Fund. She epitomizes the spirit of the TAG Heuer woman and has been instrumental in forging an important association between UN Women’s Fund and the Brand.

The evening was an elegant soiree with stunning aerial and ground ballet performances showcasing the beauty and grace embodied by the Link Lady Collection. Delhi’s elite witnessed the Brand Ambassador Shah Rukh Khan and TAG Heuer President and CEO, Mr. Jean-Christophe Babin, launch the stunning TAG Heuer Link Lady Collection over cocktails and canapés.

TAG Heuer Brand Ambassador Shah Rukh Khan & President and CEO TAG Heuer Jean Christophe Babin unveiling the Link Lady

Inspired by the symbolization of the ever-achieving elegant beauty, which is represented by the Link Lady, brand ambassador Shah Rukh Khan honored Indian Women Pioneers, who have excelled and contributed tremendously to their respective fields.

Being commemorated were Sara Pilot, for her contribution to charitable causes through her organization ‘Cequin’; Pia Singh for her exceptional contribution to luxury retail in India; Ritu Beri for being the pioneer of Indian Fashion and Olympic Bronze medalist Saina Nehwal for excellence in the field of sports.